(1) Happy Ending
(2) Unhappy or Downer Ending
(3) Bittersweet Ending
He also says "...with falling ticket sales and fragmenting audiences, Hollywood wants stellar word-of-mouth more than ever. So if you're a new writer without a box-office track record, go for as happy an ending as possible."
Huh? What does one have to do with the other?
He goes on to say that "one reason box-office is falling is because movies are becoming too predictable, and a Happy Ending is nothing if not that. But if you make the journey to that Happy Ending entirely unpredictable, you will challenge and delight audiences in equal measure."
So, basically, unproduced writers need to make sure all their stories have unpredictable, but happy endings?This goes into my nitwit bad advice pile along with "every single character in every story must have an arc". And, are there really only three endings? Couldn't there be an "open ending" where much is unresolved in lieu of a sequel?