Writers often wonder how an editor, agent, producer, or director could say something is good, or even great, but not right for them. Well, what IS right for them? Many publishing companies have a "list", but producers? Nope. Your agent may know where to shop your screenplay and you may even have researched similar projects that producers have developed, are generally interested in, or have openly stated they are lookng for, and those producers may have even responded affirmatively to your query.
Why, oh why then, if you send a brilliant piece of work to them, do you still get a form letter, postcard or brush off?
The most obvious answer is that the screenplay isn't so great. But let's assume it is. Not only is it great, but it's the right genre, the right budget, a great concept, and is exactly the type of project this producer or production company embraces. How can the regrettably letter say it's not what they are looking for? Of course, it's what they are looking for!
Yesterday, while my sister and I were shopping for her birthday gift, we stopped to check out a swimsuit sale on our way to buy the latest Red Hot Chili Peppers cd. I didn't really need another swimsuit and wouldn't have gone shopping for one at all, but these were a designer brand marked 70% off and there were hundreds to choose from.
I had too look. Had to.
But, hey, I knew exactly what I was looking for. It had to be black or mostly black, no frills, no high cut legs, no granny skirts, nothing too revealing, and it had to be one of those "makes you look ten pounds lighter" suits or I wasn't interested. Simple. But, I didn't find a thing.
As we left the store, my sister demanded to know why I hadn't wanted any of the hundred suits I'd seen and didn't bother to try on a single one when at least twenty swimsuits met my exact criteria. They were the right size, color, price, and material. Just what was I looking for?
Dunno, but I'll know it when I see it. I always do.