While squealing girls, Jack-o-holics, and pirate fans worldwide are waiting for Captain Jack to stagger back onscreen May 25th, rumors of his confusing storyline are already burning up keyboards. At World's End is sure to be dissed by critics for not dumbing down to audiences in the same way Dead Man's Chest was criticized for being too complex to follow. But the wallet of the viewer is louder than the voice of the critic and the reason this franchise works is because Ted Elliott and Terry Rossio know exactly who they are writing for.
Okay, there are a whole lot of other reasons the POTC films work -- Depp, Bloom, Verbinski, Bruckheimer, Rick Heinrichs, Penny Rose, Hans Zimmer... it goes on and on.
The point here is that all of these guys know there's a great packhorse made up of POTC fans carrying this trilogy on its back into mind-numbing legendary explosiveness and it's that beast that has to be fed -- not the critics.
Whatever the genre, don't write for somebody else's audience. You aren't Stan Lee. You aren't Nora Ephron. You aren't J. K. Rowling. You aren't Steve Martin. You aren't even Ted Elliott or Terry Rossio. Don't write for their audiences.
Who's your audience?
It's not the critics.
Oh, my aching back.