Anyone heard this yet? A home entertainement editor at Variety, Scott Hettrick, says a Marvel Studios exec is considering approaching Disney with his next big idea. What idea? A live action film released direct to DVD. How is that new? Because he's talking about a full budget of $60 million or more and charging a premium price ($40 or so) for the DVD of a film that hasn't been shown in theatres.
On the positive side....
* $39.99 for the whole family to see premier in own home
* No movie theatre agony, crying babies and annoying patrons
* Fewer marketing and distribution costs
On the negative side...
* No movie theatre experience, giant screen, and explosive sound
* $40 is about twice what we pay now to wait for the DVD
* Straight-to-DVD has a stigma
* If the idea took off, it would cripple theatres
I can't imagine standing in line at Best Buy to wait for the release of a film anymore than I can fathom the logic behind sleeping on the sidewalk for the opening of Return of the Sith.
Is this the future of movies? The small screen? What would it do to DVD sales? I'm just not movie-savvy enough to speak intelligently about whether this idea has merit. But, I think it's a worthy experiment.